According to Chambers Ireland’s CSR Council, 76% of consumers would prefer to support a company that practices Corporate Social Responsibility (CSR). So what does this buzz term mean anyway?
Corporate Social Responsibility is when companies voluntarily donate time or funds to benefit the community at large. They may choose to address social or environmental issues and to collaborate with customers, employees, community members and shareholders. Not only do recipients of CSR practices reap the awards – companies also see the advantages in the form of attracting more customers, improving their brand, inspiring employees and increasing profit.
As if […]